Social media marketing

Social media has changed the way people perceive your brand. Gone are the times where you could tell your customers what you're company is all about. People are influenced by people, and they take on board the things that their influencers say. So it makes sense to say that if you can influence the influencers, they can influence your customers and in turn drive sales.

Social media also allows us to engage with our customers. Never before has there been a medium that allows us to interact with our customers and listen to what they are saying about us.

Social Media Marketing

Social Media Facts

57% of participating businesses have gained customers through LinkedIn

B2B spending on social media marketing will rise 67% over the next 3 years

66.6% of people that follow a brand on Twitter will purchase from that brand

53% of Twitter users recommend companies and products in their tweets

Amost £2 billion will be spent on social media marketing in 2014

Approx. 20% of all website visitors to company websites come from social media

66% of marketers saw a rise in search engine rankings due to social media marketing

What do you think?

I think you will agree that the numbers stack up for themselves. It isn't a case of 'Should' you start a social media campaign; it's a case of 'How Soon' you start it. You see, social media exploded in to the public domain in a big way and nobody realised just how much it would affect consumer influence.

Well, it affected it in a big way. Now your customers can ask their friends what they think about your company and whether they should trust you before making their purchase decisions. They can find out first-hand about the quality of your products or services.

One simple message on Facebook or Twitter can receive replies from potentially thousands of people within the matter of minutes. Now that's the power of social media.

Harness the Power

It sounds a little scary to some but it's actually a great platform for businesses. If one consumer can influence many, what would happen if you could influence the influencer?

You see, people like to pass on great information and share the things they like with their friends and their community, so if you can pass great offers or information to these people they become brand ambassadors for your business.

Any information they feel will be interesting or of value to their friends will be shared, and that could mean real value to you and your business.

Social media planning is the key

It all starts with effective planning. We need to understand what you want to achieve with your social media marketing campaign. The phrase 'Fail to plan, plan to fail' comes in to mind. Once you have identified what you want to get out of social media we can start to evaluate KPI's to ensure we are on the right track. It isn't only about revenue. Increased followers, re-tweets, engagement stats and more referrals to your website are just a few of the KPI's we use to track the effectiveness of your campaign.

Ultimately, you can't control the entire message and you shouldn't think of it as a place where people come purely to hang out. You must think of it as joining in with your customers and engaging with them on their terms. It's a more personal approach to marketing and it allows your consumers to, in a way, own a part of your brand.

If you would like to know more about how social media could benefit your business please get in touch. I would love to take your call.