Frank Ocean, Austin Butler, and Nicolas Winding Refn Star in Prada’s New Campaign


He may possibly be singing about Chanel, but Frank Ocean is now completely crew Prada the elusive singer has been tapped as 1 of the faces for the brand’s new S/S 2020 men’s campaign.

The campaign, shot by David Sims and titled “Optimist Rhythm,” is playful, getting the Prada name as an acronym with a vary of meanings. For Frank, it is a reference to his creation, crafting and performing, a full-physique shot titled “Programming Rhythms and Dancing Yet again.”

Frank is not the only face in Prada’s most recent men’s campaign. Actor Austin Butler, who is poised to play Elvis Presley in an forthcoming Baz Luhrmann biopic, joins Frank along with Danish movie director Nicolas Winding Refn, acknowledged for films like Drive and The Neon Demon. Prada calls this team a “trinity of up to date creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented state of mind of tomorrow.”

For their section, Prada has formerly highlighted stars like Ezra Miller, Christoph Waltz, and Joaquin Phoenix as faces for their menswear strategies. Though the apparel by itself debuted previous June at the Minsheng Art Wharf on the East Bund of Shanghai, this is the very first print marketing campaign for their S/S 2020 selection and the 1st time the Prada emblem has been reappropriated in this vertical fashion.

Frank’s adore for Prada is properly documented. He wore a minimalist quarter-zip from the label at past year’s Satisfied Gala, and due to the fact then, the Blonde singer has been noticed rocking the iconic manufacturer in magazine spreads throughout the globe. So it’s distinct to see why now, the singer has solidified his like debuting this campaign.

Frank was recently declared as one of Coachella’s headlining acts so, who is aware, we may look him just take the stage clad in some viral Prada equipment this year?

Examine out images from Prada’s marketing campaign below.

Courtesy of Prada
Courtesy of Prada
Courtesy of Prada

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