A graph that shows that SEO and web design work together

How SEO and web design work together

When creating a website, you need to remember to focus on many different factors at the same time. And not only that, but you need to make sure to balance these different factors so that they work in harmony. Let’s talk about how SEO and web design work together and how to achieve the perfect balance between them.

Searh Engine Optimization is crucial for any website owner, since it can help you attract more visitors to your website. You can think of SEO as a way to get customers into your store.

On the other side, we have web design. Comparing to the physical world, web design would be a design of your store. You want customers to like how your store looks, and you want them to easily find the product they need. If this is not the case, your clients might leave the store without buying anything. Even worse, they might tell other people not to shop there.

The dissatisfied customer who inform others of their bad experience in this analogy is the search engine. It gives your website a ranking based on the fact that a lot of people leave the website soon after entering, making it harder for new people to find out about it.

As you can see, we can’t really afford to neglect one element and to give our full attention to the other. As we want SEO and web design working together, we need to give both of them equal consideration.

You don’t want users to leave your website soon after entering.

A mobile device user

Ways to make SEO and web design work together

With tiny compromises and strategic decisions, we can get the best of both worlds. As a result, you can be sure that your site’s SEO and web design co-exist at the most efficient level.

Speed optimization

If users visit your website, and it takes ages for it to load, there’s a good chance the users will leave. Since you don’t want users to bounce quickly, you need to make sure the speed of your website is at the optimal level. Consider getting professional help, since speed optimization is important for UX and SEO. Experts like those from WP Full Care can help you make sure the loading speed of your website is not below the recommended maximum of 3 seconds.

There’s a good chance the poor speed of your website is related to web design. By SEO and web design working together, you make an important balance where web design won’t negatively impact the loading speed.  Despite the importance of web speed, it still remains the main deficiency for many sites.

Image sizes

The other reason that can contribute to the low speed of your website is the presence of large images. That’s why you need to optimize your images and make sure that their size is not larger than necessary. On the other hand, you don’t want poor quality images on your website that make it look inferior, so try to find the right balance.

Image overlays

Image overlays or alt tags are an effective way to include SEO text, without having to compromise the design. Basically, when you visit the page, you’ll notice the image just as it is. However, when you roll over the image, you’ll reveal the SEO content.

Image overlays are also there for visually impaired users. These users find out what the image shows when the reading software reads the alt tag text.

However, this text also lets search engines know what is on the image. While users will notice the image, search engines will notice the alt tag text and take it into consideration when ranking the page.

Headings and subheadings

Headings and subheadings will structure your content, making it easy to read. Also, they show visitors where to look for the information they need. Remember to insert subheadings naturally throughout the text.

However, headings and subheadings do more than that. They also contain important keywords and have an impact on your site’s ranking when it comes to search engines.

Keep in mind that the main subheadings that the search engines look at are subheadings of the higher class.

Headings and subheadings are one of the ways to make SEO and web design work together.

Heading and subheading, one of the ways to make SEO and web design work together

Readability

It’s easy to understand why quality content is important for keeping visitors on your website. Content is king, but readability is also very important. If visitors can’t easily read your content, then all the effort behind creating it was for nothing.

Web designers will focus on the non-text elements of the website, however, they should also pay attention that fonts and sizes make the text readable.

The user journey is important

If you want users to stay on your website, you need to think about user experience. There are practical ways to boost UX in WordPress, but it comes down to providing an intuitive experience. When they visit your website, users want to find what they’re looking for, as soon as possible. If they fail to do that, they will leave. That’s why you want to make sure your website is simple and easy to navigate.

SEO and UX

Mobile-friendliness

If you’re familiar with SEO and web design, then you know how important it is to make your site mobile-friendly. In 2015, Google made mobile-friendliness an important ranking factor. If a website doesn’t load properly on a phone, the user will leave the website, resulting in a high bounce rate. This will send a bad signal to the search engine, and it will affect your ranking. Despite that, there are websites that still aren’t mobile-friendly.

In the last couple of years, more than half of web traffic comes from users of mobile devices, which means that your potential customers could also be using them. And if you don’t make a mobile-friendly website, you could be passing on almost half of your potential customers.

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